Simran Kapoor

Senior Brand Associate

October 2022 - Present

Full-time

• Built experience as an Senior Brand Manager, with an in-depth knowledge of research, curation, on-field production, editing, and distribution of stories • Spearheaded B2C (Private, Premium) and B2B (Government of Jharkhand, Navjyoti Foundation, and ACME International) story campaigns to increase brand love across India and UAE • Produced and published 35+ Impact and 20+ Success stories with data and collaboration with Creative, Community, Marketing, Instant, and Private teams • Orchestrated a cross-functional process through individual contribution to establish the entire storytelling framework • Lead a team of 3 employees in story editing, video packaging and distribution.

Community Manager & Sr Community Manager

December 2019 - October 2022

Full-time

•Campaign development and execution for Influencer promotion for ads, festive promotions and product launches •Strategizing and co-execution for an exclusive YouTube campaign for successful onboarding on the magicpin app, with a budget of ₹2.5 crores over 6 months • Promotions with Influencers for magicDiwali, the Bread Ad campaign, LocalPeVocal, magic Bahar Hai Bro were some of the interesting campaigns I had the chance to work on. • Crafted and led influencer marketing strategies for partnered lifestyle, fashion, beauty, and FMCG brands • Onboarded and retained content creators in Delhi, Jaipur, and Bangalore, strategizing their weekly content on the app • Launched intercity competitions, hashtag campaigns, and weekly leaderboards, resulting in a 300+ content creator community with 2000+ posts created in a single week • Selling and organising experiential Influencer meet-ups towards priority merchants •The Annual meetup at Gilly's Bangalore, Lost Lemons in Gurgaon, Atmosphere in Jaipur and the online magic Malhar Festival were among the most significant meetups I organized. • Some of the brand deals which I successfully led for Influencer marketing campaigns were Lifestyle, Global Desi, Clarks, Fastrack, Wildcraft, Mamaearth, Derma Co, BBQ Nations, TacoBell, Chaayos, itcstore.in.

Content Writer and Social Media Manager

May 2019 - December 2019

Freelance

• Created and strategized content for monthly Social Media IG and Facebook campaigns. • Wrote, casted and produced an Influencer-led Fitness Series IP for YouTube. • Lead coverage for launch of the Run 1.5 treadmill, Stiga Shoes for Cosco on Socials & with Influencers. • Developed and executed innovative campaigns and initiatives as an individual contributor while working with the head of Marketing, Business, Growth Marketing agencies, influencers and creative freelancers.

Social Media Executive

March 2019 - May 2019

Freelance

• Created and strategized content for monthly Social Media IG and Facebook campaigns. • Lead coverage for outlet and services launch such as the Powai Store opening and Catering services with Innov8 for the Biryani By Kilo account with Influencers.

Content Writer and Social Media Executive

July 2018 - March 2019

Full-time

• Wrote and distributed promotional content for talks and special events on YouTube, FB, IG, and Emails. • Managed talks Content from shoots to edits and organic distribution. • Conceptualized and hosted bi-monthly interview show - Josh Life including guests Tanya Nambiar and Shibani Bedi. • Worked on exceptional talks with Chef Ranveer Brar, Rapper Emiway Bantai. • Co-executed national trending hashtag #CharchaForChange on Twitter for Josh Talks' + UNDP in India. • Collaborated with the Head of Marketing, research, production, editing, and creative team members at this Forbes 30 Under 30 startup.

Post Graduate Diploma in TV Journalism, Film Studies, Archaeology

March 2017 - May 2018

Bachelors of Sociology, Hons in Sociology

May 2013 - May 2017