Simran Kapoor

Simran Kapoor

Senior Brand Associate @ Filo

Bengaluru, IN • Joined Jun 2023


Work experience

5 years 10 months

Filo

1 year 7 months

Senior Brand Associate

October 2022 - Present

Full-time

• Built experience as an Senior Brand Manager, with an in-depth knowledge of research, curation, on-field production, editing, and distribution of stories • Spearheaded B2C (Private, Premium) and B2B (Government of Jharkhand, Navjyoti Foundation, and ACME International) story campaigns to increase brand love across India and UAE • Produced and published 35+ Impact and 20+ Success stories with data and collaboration with Creative, Community, Marketing, Instant, and Private teams • Orchestrated a cross-functional process through individual contribution to establish the entire storytelling framework • Lead a team of 3 employees in story editing, video packaging and distribution.

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Magicpin

2 years 11 months

Community Manager & Sr Community Manager

December 2019 - October 2022

Full-time

•Campaign development and execution for Influencer promotion for ads, festive promotions and product launches •Strategizing and co-execution for an exclusive YouTube campaign for successful onboarding on the magicpin app, with a budget of ₹2.5 crores over 6 months • Promotions with Influencers for magicDiwali, the Bread Ad campaign, LocalPeVocal, magic Bahar Hai Bro were some of the interesting campaigns I had the chance to work on. • Crafted and led influencer marketing strategies for partnered lifestyle, fashion, beauty, and FMCG brands • Onboarded and retained content creators in Delhi, Jaipur, and Bangalore, strategizing their weekly content on the app • Launched intercity competitions, hashtag campaigns, and weekly leaderboards, resulting in a 300+ content creator community with 2000+ posts created in a single week • Selling and organising experiential Influencer meet-ups towards priority merchants •The Annual meetup at Gilly's Bangalore, Lost Lemons in Gurgaon, Atmosphere in Jaipur and the online magic Malhar Festival were among the most significant meetups I organized. • Some of the brand deals which I successfully led for Influencer marketing campaigns were Lifestyle, Global Desi, Clarks, Fastrack, Wildcraft, Mamaearth, Derma Co, BBQ Nations, TacoBell, Chaayos, itcstore.in.

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Cosco India

8 month

Content Writer and Social Media Manager

May 2019 - December 2019

Freelance

• Created and strategized content for monthly Social Media IG and Facebook campaigns. • Wrote, casted and produced an Influencer-led Fitness Series IP for YouTube. • Lead coverage for launch of the Run 1.5 treadmill, Stiga Shoes for Cosco on Socials & with Influencers. • Developed and executed innovative campaigns and initiatives as an individual contributor while working with the head of Marketing, Business, Growth Marketing agencies, influencers and creative freelancers.

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Vermmillion

3 month

Social Media Executive

March 2019 - May 2019

Freelance

• Created and strategized content for monthly Social Media IG and Facebook campaigns. • Lead coverage for outlet and services launch such as the Powai Store opening and Catering services with Innov8 for the Biryani By Kilo account with Influencers.

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Josh Talks

9 month

Content Writer and Social Media Executive

July 2018 - March 2019

Full-time

• Wrote and distributed promotional content for talks and special events on YouTube, FB, IG, and Emails. • Managed talks Content from shoots to edits and organic distribution. • Conceptualized and hosted bi-monthly interview show - Josh Life including guests Tanya Nambiar and Shibani Bedi. • Worked on exceptional talks with Chef Ranveer Brar, Rapper Emiway Bantai. • Co-executed national trending hashtag #CharchaForChange on Twitter for Josh Talks' + UNDP in India. • Collaborated with the Head of Marketing, research, production, editing, and creative team members at this Forbes 30 Under 30 startup.

Education

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Asian College of Journalism

2017 - 2018

Post Graduate Diploma in TV Journalism, Film Studies, Archaeology

March 2017 - May 2018

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St Xavier's College

2013 - 2017

Bachelors of Sociology, Hons in Sociology

May 2013 - May 2017