Bengaluru, IN • Joined Jun 2023
About
Proven ability to take ownership of tasks and initiatives to ensure successful project completion. Experienced Business Analytics Expert with a 15-year track record of delivering data-driven insights and solutions for IT Services and Consulting clients across finance, marketing, sales, and insurance domains. Proficient in using multiple data analysis tools and techniques to collect, organize, extract, visualize, and communicate actionable business insights. Demonstrated excellence in problem-solving, technical, analytical, and communication skills.
Work experience
Kyndryl
1 year 7 months
Senior Lead Data Analyst
October 2021 - April 2023
Full-time
• Led a team of five research analysts to develop and implement a new BI process in Power BI and Tableau that increased efficiency of field marketers’ activities by 25%. • Developed and presented recommendations to senior management for strategic decisions using data analysis and visualization tools. • Provided marketing teams with data visibility and capabilities that are essential to executing marketing decisions. Our Analytics team’s mission is to create a BI platform that makes it easy for marketers to access, understand, and capitalize on insights to perform against our corporate marketing strategy and business commitments. • Brought in relevant analytical insights for Kyndryl’s core strategic accounts as well as developed new analytics models through innovation and collaboration with the broader teams. Worked closely with the Marketing Strategic Account Leader in Americas and other teams such as Global Account-Based Engagement (ABE), Team, CIO team, etc. • Developed complex dashboards from scratch such as Total Addressable Market from Gartner data source, Share of Voice and Net Sentiments Dashboard, Lifetime Value dashboard, Pipeline and Signings dashboard, and Chief Marketing Officer Executive dashboard. • Worked on market research insight projects for providing the different industry fact books with buyer dynamics journey analysis from Forrester Technographics reports. Created insights on Industry Trends, Business Challenges & Imperatives, Competitive Dynamics reports, Alliances, Market Opportunity by deep research from internal and external third-party reports.
Cisco
10 month
Analytic Manager
July 2019 - April 2020
Full-time
• Constructed Individual, Week-over-Week, Smart Connected City Solutions dashboard in Tableau for global VPs and Execs, featuring comprehensive reports about KPIs such as Booking by Source (by Geo and Segment), Executive Briefing Center Performance, Marketing Awareness, Quarterly Business Review and Long-Range Planning. • Established and administered dashboards analytics platforms to monitor the performance of bookings, funnel, pipeline on a weekly basis in Tableau and Management Information System Reports, resulting in a 10% improvement in sales productivity and a 15% reduction in errors. • Collaborated with interdisciplinary partners to comprehend their analytical business requirements and supplied the financial analysis to supply actionable insights and informed decision-making to the sales team.
Oracle
10 years 3 months
Senior Business Intelligence Analyst
May 2013 - April 2019
Full-time
• Constructed marketing performance reports and dashboards to further LOB (Line of Business) targets. • Supervised all stages of the report development lifecycle, comprising of investigation, planning, deployment, user acceptance testing, implementation, user training and post-launch support. • Assembled strategic multi-touch lead dashboard that improved customer retention by 20% and conversion by 15% by studying the customer past activity and recognizing the multiple interactive response models and correlation with distinct sets of metrics and qualities. • Examined and observed vast amounts of data for unified operational marketing, finance and sales data from multiple distinct business systems and sources. • Designed several distinctive reports to transform strategic business questions into fact-based examination that delivers logical understandings and actionable recommendations to elevate sales revenue, retain existing customers and draw in new customers and enhance digital marketing performance. • Drilled new team members, assigned the task to them based on the difficulty of the project, clarified their uncertainties & aided them in learning about the oracle marketing BI process. • Drafted and documented Business Requirement Document or Functional Requirement Document, System Requirement Document and Flow diagrams. Cooperated with multiple teams (on-site and virtual) and acted as a go-between between different business units and ETL team. • Produced the reports as per plan to deliver within deadline with the accurate matching of a necessity. Carried out thorough quality checks for different sets of requirements like for data correctness, speed, look and feel of the dashboard from an usability viewpoint.
Data Management Consultant
October 2007 - December 2011
Full-time
• Processed global demands and provided full resolutions with time-sensitive Service Level Agreements for the marketing department. Proactively managed global lead flow process, guaranteeing all marketing leads were sent to the right sales team. • Compiled Reports using Oracle Business Intelligence Enterprise Edition that boosted executive visibility and participation by 40% in the Dashboards, offering all levels of the sales and marketing organization access to meaningful data and metrics in a single location. • Devised intricate segments based on pre-defined rules or sometimes criteria supplied by different stakeholders in organizations to target potential leads. • As Siebel Admin, was accountable for setting lead process automation, data quality filters, lead scoring, and routing leads to the proper sales channel. • Constructed Marketing Activities such as Emails, Landing Pages, Event Registration Pages, Nurture Campaigns, Regional Campaigns, Nomination Registration Pages, and Micro Site Development.
McAfee
1 year
Reporting Specialist
December 2011 - March 2013
Full-time
• Designed ‘Executive Summit’ Dashboard, featuring reports on Marketing Budget, Bookings by Source (by Geo and Segment), Executive Briefing Center Performance, and Marketing Awareness by Geo Report, to monitor performance of global VPs and Execs. • Developed complex dashboards in Oracle Business Intelligence Enterprise Edition, such as Campaign Performance & Demand IQ, improving marketing efficiency by 30% and customer satisfaction by 25%. • Provided training to over 50+ global users on utilization of the dashboards. • Developed Waterfall analysis for Lead to Opportunity Conversion dashboard, Business Unit & Geo Program Performance Quarterly Review dashboard, Lead Source to Opportunity Source Reporting and Product Type Reporting.
Xchanging
1 year
Financial Analyst
September 2006 - October 2007
Full-time
• Processed and settled claims between the assured and the underwriters for a range of lines of Businesses including Aviation, Energy Power Construction, Marine, and Global Risks. • Prepared detailed email or covering letters for advice or settlements to underwriters, using Excel, Word, and Outlook. • Consistently exceeded Service Level Agreement, productivity, quality and Turnaround Time targets by 20%.
Education
Seshadripuram Degree College
2003 - 2006
Bachelor of Commerce - BComm in Finance
June 2003 - April 2006
I have a specialized education in Business Mathematics and Advance Financial Accountancy, where I acquired a wide range of skills in accounting, finance, marketing, management, and statistics. My education has given me the knowledge and expertise to analyze complex financial problems and develop efficient solutions. I am confident in my ability to prepare financial statements, create budgets, and analyze performance. Additionally, I have a strong understanding of marketing principles and an understanding of how to apply them to business strategies. Furthermore, I have gained valuable insights into management principles and how to effectively utilize them to reach organizational goals. Moreover, I have developed an aptitude for working with statistical information and knowledge of how to use it to make informed decisions.
Awards & achievements
Oracle
Best Employee Award FY 09
Jun 2009