Sharoon S Rao

Head of Digital marketing operations

January 2023 - Present

Full-time

Led and managed digital marketing operations for the entire Rise and Shine Group of Companies, operating in six different countries: Oman, KSA, Qatar, UAE, Canada, and India. - Developed and executed highly effective and innovative digital marketing strategies across diverse channels, resulting in a substantial increase in brand reach and engagement. - Managed a multi-disciplinary team of digital marketing professionals, fostering a collaborative and results-driven work environment while achieving targeted objectives. - Led the implementation of Search Engine Optimization (SEO) strategies, resulting in a 100% increase in organic website traffic and improved search engine rankings. - Orchestrated Pay-Per-Click (PPC) advertising campaigns that consistently outperformed industry benchmarks, generating a significant boost in lead generation and conversion rates. - Utilized advanced data analytics and segmentation techniques to refine audience targeting, ensuring precise tailoring of marketing efforts to individual country-specific preferences and behaviors. - Designed and executed captivating email marketing campaigns that effectively engaged existing customers and expanded the company's subscriber base by 60%. - Collaborated closely with internal stakeholders to align digital marketing initiatives with overarching business goals, ensuring seamless integration of marketing efforts into the overall company strategy. - Directed the creation of compelling and shareable content, optimizing it for various platforms and driving increased engagement, click-through rates, and social media interactions. - Pioneered the use of innovative marketing technologies and tools, including AI-driven chatbots and interactive content, resulting in an enhanced user experience and improved customer satisfaction. - Maintained up-to-date knowledge of industry trends and emerging digital marketing technologies, regularly introducing new tactics and approaches to stay ahead in the rapidly evolving digital landscape.

Digital marketing Executives

July 2022 - December 2022

Full-time

- Executed effective digital marketing strategies resulting in a remarkable 100% increase in online visibility and engagement. - Managed and curated content on various social media platforms, driving active audience involvement and driving up website traffic. - Utilized data analysis to identify key patterns in campaign performance and implemented data-driven improvements. - Collaborated with design teams to create captivating visuals and promotional materials, ensuring consistent brand representation. - Played a vital role in organizing engaging webinars and workshops, effectively promoting the institute's resources and offerings. - Strengthened the institute's reputation and credibility by collecting testimonials from instructors and students. - Developed visually appealing marketing collateral such as brochures, banners, and social media graphics, significantly enhancing brand visibility and engagement. - Designed impactful safety-related visuals like posters and infographics, increasing workplace safety awareness.

Digital marketing Specialist

March 2021 - July 2022

Full-time

Developed and implemented comprehensive digital marketing strategies to promote the wholesale pulse and grains business, resulting in: • 25% increase in online sales • 15% growth in customer base • Improved organic search visibility • Enhanced brand awareness • Increased website traffic and conversions • Nurtured leads and drove repeat purchases Conducted market research and competitor analysis to identify target audience, industry trends, and opportunities for growth. Managed and optimized paid advertising campaigns across Google AdWords, Facebook Ads, and LinkedIn Ads, to drive targeted traffic and maximize ROI. Implemented SEO strategies to improve organic search visibility and increased website traffic. Conducted keyword research and optimized website content to rank higher in SERPs. Created engaging and informative content for the website, blog posts, social media platforms, and email newsletters. Utilized social media channels, such as Facebook, Instagram, Twitter, and LinkedIn, to reach and engage with target audiences. Developed and executed social media campaigns to promote products, share industry news, and foster customer relationships. Implemented email marketing campaigns to nurture leads and drive repeat purchases. Utilized marketing automation tools to segment the audience, personalize content, and track campaign performance. Monitored website analytics and performance metrics using tools like Google Analytics to track user behavior, measure campaign effectiveness, and make data-driven decisions for optimization. Collaborated with cross-functional teams to align marketing efforts with business objectives and ensure a seamless customer experience. Continuously stayed updated with industry trends, digital marketing tools, and best practices through continuous learning and professional development.

Bachelor of Design in Leather Design

March 2018 - March 2021

Finished a 3-year comprehensive program in Leather Design at the acknowledged National Institute of Fashion Technology in Chennai. Acquired specialized skills in utilizing leather for fashion and merchandise design. Gained hands-on experience in several facets of leather design, which included pattern formulation, cutting, stitching as well as conclusion. Investigated the usage of fresh and sustainable substances to make unique leather products based on looks and capability. Attended workshops and lectures administered by industry specialists to stay up-to-date with the most recent developments and improvements in leather design. Collaborated with peers on design projects, encouraging a creative and cooperative learning ecosystem. Successfully accomplished internships or industrial projects to gain sensible experience and comprehension of the leather sector. Created a powerful portfolio showcasing a selection of innovative leather designs, which demonstrated expertise in conceptualization, sketching, and prototyping. Ensured attention to detail, craftsmanship, and quality control while producing leather goods. Developed a comprehensive knowledge of market trends, customer tastes, and branding approaches within the leather design industry. Applied creativity, originality, and an individual design point of view to craft leather products that combined style and function. Maintained an enduring passion for leather design and a dedication to pursuing a successful career in the field, even during a momentary disruption of studies.

Pre-University Karnataka state board in Computer science - PCMC

March 2016 - March 2018

Accomplished Pre-University studies centering on Computer Science with a remarkable academic performance, accruing an impressive 75% score. Displayed proficiency in the areas of programming languages, algorithms, data structures, and computer systems. Possessed an aptitude and enthusiasm for technology and computer-related subjects. Demonstrated capability to investigate intricate issues and generate efficient solutions using computational thinking. Participated in collective projects and assignments, working with peers to construct software programs and address practical problems. Demonstrated enthusiasm for the latest advancements in the field of computer science, engaging in self-guided learning to develop technical expertise and skills. Exhibited sound time management and organizational abilities to juggle academic responsibilities and extracurricular activities. Actively joined computer science-related clubs or organizations, promoting a cooperative learning environment and passing knowledge to fellow students. Evinced a commitment to ongoing learning and personal development in the field of computer science.