MANAS SRIVASTAVA

Senior Product Manager

January 2023 - Present

Full-time

- Developed an Intent-driven Personalised Product Recommendation Engine which suggested articles to users based on Cart page and PDP views, leading to an increase in AOV by 50% - Collaborated with the Analytics team to enhance the Top Products recommendation logic based on user browsing history and pincode, resulting in a 12% increase in PLP to PDP rate - Leveraged Product Management, Product Development and Product Marketing skills to optimize user experience

Product Manager

November 2021 - November 2022

Full-time

B2B eCommerce - Indonesia New Product Development - Built a Logistics B2B SaaS Product from scratch to generate $275K potential revenue - Developed a Multi-Tenant platform to be used by both Individual users and Enterprise users - Ideated, Conceived, Planned, and Developed Logistics SaaS product Team Management - Managed and Mentored 2 APMs for Delivery Execution Initiatives and Order Lifecycle Services Stakeholder Management - Worked with Functional Stakeholders for incremental process innovation - Built Hub App from scratch for goods visibility over fulfillment network and enabled team to have 100% control on goods liability ownership - Worked with CX team to build hierarchical structure for delivery reason, leading to an increase in CSAT score from 6.5 to 8.2 - Built VA feature to reduce daily Outstanding Cash from 67% to 12% Critical Thinking and Analytical Skill - Conducted Build vs Buy Analysis to evaluate 3P vendor contract renewal - Did Cost Benefit Analysis of 3P vendor for Transportation, identified the critical user functionalities, finalized the MVP, and recommended build leading to a cost saving of $175K per annum Skills: Business Strategy · Business Analysis · Supply Chain Management · Team Management · Software Project Management · Agile & Waterfall Methodologies · Product Management · Product Development · Product Marketing · Production Management · Product Road Mapping

Senior Manager Growth (Product)

May 2019 - April 2020

Full-time

On-Demand Logistics Startup - $297M Series D – Accel Partners, Sequoia Capital, Sands Capital Leadership and Project Management - Led Omni Channel collaborating with Tech, CX, Commercial, and Ops Teams - Shortened duration of critical paths activities and maintained communications log to fast track the Fastag project and delivered the acquisition module within 7 sprints against planned 8 sprints. Problem Solving Skills - Identified issues in customer drop out funnel from Signup to Activation - Identified pain points of user onboarding, discovered the RCA to be multi-step activation process, and delivered self-onboarding feature within 60 Days to reduce Signup-to-Activation TAT from 3 Days to 6 Hours Data Mining and Analysis - Worked with marketing and business analysts to hack the channel growth - Analysed historical trends of Adwords performance and refined the target campaign keywords to increase the Click Through Rate of social media ads from 2.1% to 3.2% Skills: Business Strategy · Business Analysis · Supply Chain Management · Team Management · Product Management · Product Marketing · Production Management · Product Road Mapping

Product Growth Manager

June 2015 - May 2019

Full-time

Consumer Internet MPaaS Startup - $3.7M Series B – Nexus Venture Partners GTM Strategy and Execution - Conveyed the product’s value to the customer to engage, convert, and retain them - Identified the target persona, communication channels and medium. Executed the retention campaigns to increase Customer Lifetime Value from $1,575 to $2,545 Customer Empathy - Been a customer advocate and connected with users through different mediums - Conducted Market Research to identify the customer pain points while ordering grocery through offline medium and built a chat feature with engineering team to deliver $40K annual revenue during first year of launch - Surveyed 150 users to identify pain points around product search on app and worked with catalog team to rebuild Product Detail Pages increasing Average Order Value from $45 to $62 in 6 months. Strategic planning & business skills - Deployed Value Added Services for customers through market research - Analyzed competitor business propositions and launched the Same Day Delivery Module increasing average Daily repeat orders from 0.7 to 1.2 within 3 months - Researched business cases, proposed digital payments on checkout flow, and built the QR code feature on payment methods selection page to reduce checkout-to-confirmation dropouts by 17% in 2 months. Skills: Business Strategy · Business Analysis · Supply Chain Management · Team Management · Product Management · Product Marketing · Production Management · Product Road Mapping

Senior Manager – e-Commerce Channel Growth

June 2012 - May 2015

Full-time

FMCG/CPG • Tested hypotheses with customers and internal teams to drive eCom marketing and service innovation • Formulated marketing plans to raise AOV by 175% and reduced the churn rate by 40% in 2 years • Collaborated with merchandising team to regularly optimize product page content to gain 4.2% sales conversion rate and 12% organic conversion rate for 3 years achieving 83% annual recurring revenue

Senior Software Engineer

August 2007 - April 2010

Full-time

• Contributed to the upgrade of legacy systems (from mainframes to cloud) for Europe’s 2nd largest Bank • Awarded “Star Performer of The Month” in June, 2008• Contributed to the upgrade of legacy systems (from mainframes to cloud) for Europe’s 2nd largest Bank • Awarded “Star Performer of The Month” in June, 2008 Skills: Software Project Management · Agile & Waterfall Methodologies · Production Management

Master of Business Administration - MBA in Technology Product Management

May 2020 - May 2021

I was elected as Cohort Captain for SKANEATLES, acted as Tech Trek Lead (West Coast), and was a finalist in the 2021 Virtual Cornell Animal Health Hackathon. Additionally, I pursued my STEM MBA with a focus on Artificial Intelligence Strategy and Applications, Data-Driven Marketing, Machine Learning Applications in Business, Advanced Strategic Analysis, Decision Models, Strategic Management of Technology and Innovation, Digital Platform Strategy, Leading Agile Innovation, Designing Data Products, and Building a Consumer Internet Business.

Post Graduate Diploma in Industrial Management in IT Marketing

June 2010 - May 2012

Completed General MBA with a focus on Information Technology Marketing; core subjects studied included Customer Relationship Management, Brand Management, Operations Research, Rural Marketing, Adwords, and Analytics. Elected Secretary of Management Batch 2012; selected as President of Quizzing Coordinator at NITIE.

Bachelor of Technology - BTech in Computer Science and Engineering

August 2003 - May 2007

Achieved 75.4% (I Division with Honors) while actively participating in activities and societies such as serving as Vice President in Quizzoc, the official Quizzing Society of College. Obtained 3rd Prize for “Situation Reaction Test” in a National Level Cultural Symposium. Successfully acted as Sponsorship Coordinator for Srajan’06 Annual Cultural and Technical Symposium, Khalbali’06 Annual Cultural Festival, and Lakshya’05 Annual Inter-College Quizzing Event of the college. Possess adept skills in Software Project Management, Agile & Waterfall Methodologies, Production Management, Research & Development, and Quality Assurance.